QuickBooks is the small business accounting software of choice today. Over the
years our firm has worked with or installed many different accounting software
products in use by our clients. These software products have ranged from low end
to mid-range software costing many thousands of dollars. During this time, we have
witnessed the evolution and expansion of the QuickBooks suite of products. In our
professional opinion, we consider the following key factors to be the most significant
reasons for choosing QuickBooks if you have a small business:

1. QuickBooks is extremely adaptable to most small businesses. All documents and
reports can be customized to the business needs. Reports can be readily exported to
other applications.

2. QuickBooks is easy to use once properly setup, the software does an excellent job
of recording, organizing and reporting the financial information of the business enterprise
in accordance with established accounting standards and methods.

3. Because the installed user base of QuickBooks is so extensive, the product has been
widely tested and is very stable and reliable. When you compare all the features and
functionality of this software in relation to its cost, there is simply no other product in the
market at this level which offers a better value for the small business enterprise.

4. QuickBooks is compatible with many vertical market applications which allow industry
specific software applications to export directly into QuickBooks, and more of these
applications are being integrated all the time. Examples include: Point of Sale,
Construction, Medical etc. Also, the QuickBooks Premier Edition has been expanded into
industry specific editions.

5. Realizing that many small businesses have or soon will outgrow the capabilities of
QuickBooks, Intuit released its next generation software called QuickBooks Enterprise
Solutions which allows a much larger business organization to use the product. For
example, QuickBooks Enterprise Solutions is a better fit for a business with perhaps 100
to 200 employees, $10 million in sales with network access up to 10 simultaneous users.

We feel that factors 4 and 5 above are very significant because they demonstrate how
QuickBooks has evolved over the years such that now it is more likely you can find a
QuickBooks product to meet your specific business needs - then, as your business grows,
to have an upward migration path to follow.

Does this mean that QuickBooks is right for every small business? No. Even in
consideration of all these positive attributes, there are situations in which QuickBooks is
not the right fit for certain businesses. Also, as in most non-custom developed software,
there might be some limitation or situation that causes frustration. As a ProAdvisor, we
are trained to recognize when these circumstances exist and can suggest alternatives.